Mumford & Sons may not be touring or working on a new album (that we know of), but they've kept themselves busy this year by donating to charities, and urging fans to do the same. Over the weekend, the band launched its latest initiative: a collaboration with fashion designer Billy Reid. The limited edition clothing line, inspired by Mumford & Sons' Delta tour, features high-end boots, jackets, and more, and the folk rockers pledge to donate 100% of their proceeds to the Equal Justice Initiative.
The band shared the news in a lengthy post on Instagram. "We have known Billy Reid for over 13 years now, and have shared respect and admiration for each other's artistry, as well as our commitment to celebrating and lifting up the communities we are connected with," they explained. "Our friendship led us to a meeting in 2019 on the Delta tour where we talked about collaborating on a project that would be in the spirit of Gentlemen of the Road, and have a positive impact on the people we touch."
"And so was born this collaboration - one that celebrates our friendship, our commitment to music & the arts, our memories of the Delta Tour, and most importantly - one that will raise awareness and funds to support the impactful work of the Equitable Justice Initiative - an organisation committed to ending mass incarceration in the United States, challenging racial and economic injustice, and protecting basic human rights for the most vulnerable people," the post continues. "We are proud of this collaboration and are excited to be finally sharing this unique and beautiful collection of pieces that Billy designed with us. We have committed 100% of our profits as a band from the sale of these special items to EJI, and will be specifically targeted to the legal defence of clients they represent."
Shop the collection here and see Mumford & Sons' announcement below.
Photo: Getty Images