People everywhere are talking about it this new ad from South Dakota.
The buzz on both national news and social media focused on a new anti-drug ad campaign led by Gov. Kristi Noem.
The tagline? "Meth. We're on it."
Noem launched the campaign to bring awareness to the meth epidemic in South Dakota, and the ad has gone viral on its first day...success?
"The mission of the campaign is to raise awareness – to get people talking about how they can be part of the solution and not just the problem," Noem says "It is working."